Events Media: November 06, 2019

SDW-Idea Workshop 6 Nov (Wed)

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At Snøhetta we strive to created distinct concepts. A concept is the distilled core of underlying strategies. It is a coherent and holistic expression, that clarifies what one is and should be. Defining it is a process that depends on close interaction. Our projects follow the“IdeaWork”-process, which we have developed in collaboration with Sintef, one of Europes largest applied research, technology and innovation organization. It takes the form of a workshop where a group of Saudi Design Week participants is gathered to develop a number of concepts that correspond to a defined objective, for instance Designing Happiness. In 2017, the Norwegian company Hydro acquired Sapa though a historically significant acquisition that would place Hydro at the front of the global aluminum industry and triple the company’s employee base. Snøhetta’s design is developed to communicate Hydro’s new global market position while also uniting the company’s 35 000 employees worldwide. Over 100 employees from all levels of the Hydro organization, from board level to industry specialists, were involved in conceptual workshops visual identity. The workshops resulted in twelve potential concepts that would convey Hydro’s 112-year history, legacy and communicate the company’s vision for the future
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