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10 Sep 2014 13:02
ticketing boxoffice U2 Releases First Studio Album in 5 Years at Apple Event — It's Free
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Apple has found what it's looking for: a partnership with U2 at Tuesday's Apple event.

In an unconventional music deal, Bono and the band are teaming up with the tech giant to release new material, U2's first studio album in five years. U2 announced the album, Songs of Innocence, Tuesday after performing "The Miracle (of Joey Ramone)." Then, Apple CEO Tim Cook and Bono released it for free on iTunes, only for Apple until October 13.



The album features 11 songs and is available in 119 countries on iTunes, iTunes Radio and Beats Music (Apple officially closed the Beats acquisition in August). Apple confirmed to Mashable that U2 was paid, but no exact amount was divulged. Bono told Time, "I don’t believe in free music. Music is a sacrament."

 
Post by U2.



"Music runs deep in Apple's DNA; it runs through the core of all of our product," Cook said. "iTunes has been at the center of that experience." Apple promoted the album with a colorful ad set to U2's "The Miracle (of Joey Ramone)." The ad showed the band changing colors and included a cameo from the late Joey Ramone:



The partnership is a much better concept than the seemingly forced U2-emblazoned iPod in 2004, the same year Apple used U2's "Vertigo" in a global TV ad (below) for the iPod. That promotion 10 years ago was paired with U2's box set on iTunes.



Apple, of course, is also a partner company of Bono's Product Red charity.
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