Get ready for Twerkoween.
Google just released a list of the most popular searches this year for Halloween costumes and Miley Cyrus topped the list. Let’s hope it’s a balmy night for all those goose-bumped Mileys wearing nothing but skivvies, a torpedo bra, hair horned in little buns and carrying a big foamed finger.
Expect a reprise of your favorite “Breaking Bad” characters, including Walter White/Heisenberg as well as a few surprises: the impossibly cute green Minions from “Despicable Me,” Daenerys Targaryen from “Game of Thrones” and the dude in the fox suit from the viral video “What Does the Fox Say?
Some costumes might be a tad itchier. Searches for the bearded hillbilly water fowl hunters from “Duck Dynasty” were three times higher than in 2012, especially in Texas, Google reports. The hunt for Great Gatsby Jazz Age costumes, trending in New York and California, proves that glamour is golden.
You’ll undoubtedly see more homemade creations, because consumers are expected to slash total Halloween spending this year, especially on costumes and candy, according to IBIS World. The market research company anticipates holiday revenues to grow only 3.0 percent, a “meager uptick” to $7.63 billion in 2013, compared to a hefty 17.8 percent increase in 2012.
Spending on decorations is experiencing the strongest revenue growth, as consumers scare up inexpensive, do-it-yourself projects through social networking sites such as Pinterest.
Although 66 percent of adults celebrate Halloween, the number is projected to shrink as consumers remain freaked by the government shutdown and tough economy, according to the latest survey by the National Retail Federation.
Those earning less than $50,000 a year aren’t as likely to shell out for costumes and candy. Everyone surveyed said they’ll spend a tad less than last year: $75.03 compared with $79.82.